La BBC pubblica le proprie linee guida per l’utilizzo dei link nei propri articoli. I punti salienti di seguito:
- Links are “essential to online journalism”
- BBC aims to double the number of outbound links from 10m to 10m a month by 2013
- Inline linking, previously banned, is now allowed when it’s to a primary source (one or two per story)
- Avoid linking to news stories and link to “useful stuff – analysis, explainers, Q&As, pic galleries etc)
- Look beyond homepage of websites for pages of “specific relevance”
- Inline linking in features doesn’t have to be to primary sources, as long as it’s of “direct editorial relevance”
Al livello teorico, nel 2010 queste cose dovrebbero essere scontate per i professionisti. Di fatto, invece, devono ancora essere inserite in una guida redazionale.
BBC guidelines for linking – Sept 2010
[via PDA|Quintarelli]
